Starting at the top of the funnel, Dan develops omnichannel lead generation strategies and tactics that optimize the ROI on the marketing spend AND deliver high-quality and qualified leads in both B2B and B2C market approaches.
You invest a considerable amount of time and money filling the sales pipeline? Can you "see" your current pipeline? What are your baseline key performance indicators? Dan's approach combines sales process evaluation, definition and journey mapping WITH the proper sales and marketing automation solutions.
Your most valuable assets are your customers. We can help you develop customer engagement solutions that help you strengthen your relationships, reduce attrition and find incremental revenue...dig where the ground is the softest.
How well are we taking care of our leads? How long does it take to close a lead? What does our best lead look like? Dan has a deep understanding of how to evaluate and deploy technologies that help marketers measure performance AND empower stakeholders.
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